01
Executive Presence
Strengthen regulation, resonance, resolve and responsibility under pressure.
Live 2-hour interactive masterclass
Executive Leadership & Responsible Public Speaking
A premium online experience for international leaders who want to lead with presence, communicate with integrity and inspire meaningful action.
“The world does not need more managers who speak. It needs more leaders who move people — with truth, with courage, and with care for what comes next.”
Karima Guerfali Lazzem
NLP Trainer · International Power Skills Trainer & Speaker · Founder & CEO, Best Training Academy
Why this masterclass
Leadership is not only what you decide. It is also how people experience your presence and your message.
This masterclass combines leadership science, neuroscience, NLP and executive communication through a strongly experiential approach: live exercises, reflection, peer sharing and practical application.
02
Responsible Influence
Move beyond positional authority and build trust through values, empathy and accountability.
03
Vocal Authority
Use pace, pause, resonance and intentional eye contact to communicate conviction.
04
CPS Message Model
Connect with what matters, position your message clearly and summon meaningful action.
05
NLP Peak State
Access calm, clarity and confidence before a meeting, speech or high-stakes conversation.
06
Live Speaking Practice
Deliver a focused leadership message and receive structured, actionable peer feedback.
BTA signature framework
The LEAD Responsibility Model
A practical framework designed to help leaders align their authority with the impact they create on people, systems and the future.
LLegacyLead with awareness of what your decisions are building — and for whom.
EEmpathyUnderstand your people’s reality, not only their performance metrics.
AAccountabilityOwn your impact, not only your intentions.
DDepthLead from inner clarity and substance, not performance alone.
The learning journey
Four progressive phases. One integrated leadership experience.
01
Welcome, Connection & Frame Setting
Check-in ritual, neuroscience warm-up and psychological safety.
15 min
02
Executive Leadership & Responsible Authority
Executive presence, leadership archetypes, LEAD framework and values exercise.
40 min
03
The Art of Executive Public Speaking
Vocal authority, body language, CPS architecture, NLP and live practice.
40 min
04
Integration, Commitment & Forward Action
Leadership pledge, peer accountability, Q&A and practical resources.
25 min
A masterclass you experience
70% experiential. 30% conceptual.
Leadership is learned through awareness, practice and reflection—not through passive listening alone.
Live facilitation and Q&A
Individual reflection and practical worksheets
Peer sharing and breakout exercises
A 90-second executive speaking practice
A personal 30-day leadership commitment
Certificate of participation from BTA
Your facilitator
Karima Guerfali Lazzem
NLP Trainer, International Power Skills Trainer & Speaker, and Founder & CEO of Best Training Academy.
Karima facilitates leadership and communication experiences that place humanity, responsibility and impact at the centre. Her approach connects modern adult learning, NLP, neuroscience-informed practices and highly interactive facilitation.
“Leadership is not a performance you give the world. It is a promise you make to the people in your care.”
Limited participation
Lead with presence. Speak with impact. Inspire what comes next.
Complete the registration form to reserve your place. Access details and participant resources will be shared after confirmation.
Register for the masterclass